If you are a blogger or ever involved in blogging-related things, tangential SEO might be familiar to your ears; if not, that is still fine. In today’s post, we will discuss some aspects of tangential search engine optimisation and how it can increase traffic.
What is Tangential SEO?
Tangential Search Engine Optimization is a strategy where the content you create revolves around the central theme of your business but does not directly talk about your products and services.
Instead of focusing only on the exact keywords that define your distribution, it involves broader topics that may interest those who listen to you.
Therefore, publishing content that may have value and interest for viewers (regardless of whether it relates directly to what you sell) will help attract more visitors to your website.
It also plays an essential role in helping you reach a larger audience interested in related subjects and ranking keywords that competitors don’t take care of.
Traditional SEO vs Tangential SEO:
You decide on a route when you head to your friend’s place for their birthday celebration. Simply take an Uber there and follow the quickest way possible. It’s similar to sticking with the traditional SEO approach.
On the other hand, When it comes to hiking, we don’t think about fixed paths and prefer discovering nature, waterfalls, and all. It’s like doing tangential SEO. Here, You will find exciting things along the way.
Let’s find out why tangential SEO is different than traditional SEO:
- Traditional search engine optimization concentrates on content relevant to what you sell, unlike tangential optimization, which encompasses broad content that is much broader and appealing to wider audiences.
- Tangential search engine optimization (SEO), in other words, deals with finding new, exciting opportunities for your audience. On the other hand, traditional SEO usually concentrates more on delivering a product’s message and includes closely related keywords only.
- While tangential SEO is intended to reach a larger crowd that may not be actively searching for your goods but still could be interested, conventional SEO aims to engage people actively seeking your products.
In simple terms, tangential search engine optimization (SEO) is related to discovering new and fascinating possibilities your audience might be interested in.
Whereas traditional SEO mainly deals with what your product is all about and focuses on related keywords only.
How to find SEO opportunities on the side
Figuring out how to spot SEO opportunities can be a challenge, whether you are new to WordPress, blogging, or an experienced user. Here is a guide for finding these opportunities;
- Understanding Your Audience: Find out more about your audience and what they love apart from your products and services, for instance, their hobbies, interests, and challenges they face.
- Analyzing the Competition: Search engine optimization chances can be identified by investigating what other players do regarding this subject per industry standards.
- Keeping Up with Industry Trends: Keep tabs on trends, developments, and news in your niche area of expertise. These trends often serve as pointers toward content themes that align with your business.
- Listening to Customer Feedback: Obtaining customer feedback helps identify possible avenues of finding SEO prospects. By finding out what people care about through surveys, social media discussions, or actual customer comments.
How do you find tangential keywords?
1. Brainstorming: Another way of briefly recognizing free-related keywords is by using the brainstorming technique. For that, you can start a list of themes and issues connected with your field of specialization or company.
2. Keyword Tool: You can also type in Ahrefs and SEMrush and tap into keywords connected to these broader categories. These tools will enable you to gather details concerning the number of searches and competitiveness.
3. Social Media and Forums: These, such as the ones that we are on here, are the social media that are ideal for getting acquainted with your readers. It can also be invited to the discussion using LinkedIn, Facebook, and Twitter.
4. Competitor Analysis: Study what keywords your competitors are targeting, more so, the ones they are targeting apart from those reasonably close to their business. This may prove helpful in finding better tangential keywords to target.
Compelling creation of tangential content
Tangential content creation involves diving into themes that do not directly affect your main business products and services to increase your chances of reaching more people.
Here are a few ways to help you generate interesting, tangential content to attract more people.
- Content Planning: Instead of focusing on the main offerings from your brand, create a content calendar with topics related to peripheral aspects of your niche. By doing this, it is possible to address various interests amongst your readership and the immediate needs they can relate to.
- Diverse Formats: Use diverse forms of content like blogs, videos, infographics, and podcasts, among others, to address the varied preferences of potential audiences and always keep them engaged.
- Storytelling: You can also think about telling stories about issues not related to what you deal with in your primary business area. In addition, storytelling may make your message sound human-like, driving readers towards other niches associated with such information.
- Expert Insights: To make it more credible and more profound, include thoughts or writings from experts within the industry in the text. This results in dialogue providing value, context, and authority, thus increasing its usability.
- Visual Appeal: Ensure you always put high-quality images, diagrams, or graphics into your work to make it visually appealing.
Benefits of Tangential SEO for Your Blog and Business
Tangential SEO is not directly related to your product or service, so you might think using it could be a waste of time since it doesn’t immediately convert readers into customers. Right?
You need to be corrected this time. For your brand, creating tangential content might be rather advantageous. Let’s explore how tangential SEO can benefit your business’s content marketing.
1. Website Traffic: Tangential content attracts a larger audience, which is very important to boost website traffic.
3. Engagement: Tangential SEO engages your audience by focusing on a broader range of topics.
4. Link Building: Because of the wide range of content, it can also be beneficial for developing links from several sites.
5. Establishing Brand Awareness: You won’t stand out if you write the same content as your competitors. Your content must be data-driven, original, and unique to get noticed. Using tangential SEO can increase your visibility to a broader audience by focusing on distinct keywords.
6. Boost Brand Awareness: Unlike traditional SEO, which is closely linked to what you sell, tangential SEO targets a larger audience, broadening your brand’s value.
It can be extremely helpful in bringing your brand to the attention of potential clients who would have found you using something other than traditional SEO.
7. Boost Organic Traffic: Larger websites are most likely to dominate searches for keywords directly linked to your business, making it challenging to rank for them. Tangential SEO allows you to focus on less competitive keywords, giving you a better chance of ranking at the top.
Enhance Your WordPress Website with Tangential Search Engine Optimization
Do you require a tangential SEO solution to boost your WordPress website? If yes, then consider following these steps:
1. Do Proper Audience Research: This way, you can understand the audience, look at the bigger picture, and peruse other topics of interest that your audience might find interesting. There are always built-in tools and plugins available in WordPress.
2. Utilize Keyword Tools: It is also essential to determine which keywords will be most beneficial using the keyword tools located in WordPress.
3. Plan Your Content: When categorising your content using the WordPress event calendar, it is wise to always look for peripheral-related issues.
4. Analyze Engagement: Engage the WP analytics to monitor the interactions, then see what should be posted more frequently for your target groups.
5. Optimize Content: To enhance your tangential SEO, use WordPress SEO recommended practices.
6. Improve Visual Appeal: Let your content appear appealing to the eye and be easily read using WordPress themes and plugins.
7. Monitor and Refine: WordPress dashboards can provide the most potent analytic and reporting equipment, which you monitor, adjust, and plan.
Thus, incorporating another approach of SEO onto the WordPress site will increase site access, traffic acquisition, and brand recognition.
Optimise your tangential SEO strategy
When integrating tangential information, you need to up your game to achieve the best results with your SEO strategy. Here are a few crucial things to do:
- Always keep it updated: Make sure you update the content on your site regularly, using related keywords, of course. It keeps your readers coming back, as well as helping search engines understand your content.
- Use SEO techniques: Some basic SEO practices include utilising meta tags, creating links between the appropriate web pages, and ensuring the use of the proper alt tags on images used on the web page.
- Monitor Results: Monitor your results correctly and check how well your tangential content performs using analytics tools. Organic traffic, keyword ranks, and conversion rates will tell you how it performs.
- Monitor Engagement: The metrics of critical engagement, like time spent on site, bounce rate or social shares, are worth following up on. In what way does this analytics perform relative to the goals of your website?
By implementing these optimisation strategies, you may improve the performance of your tangential SEO efforts, enhancing visibility and interaction across a broader range of audience interests.
Examples of Tangential SEO
Have you considered incorporating tangential material into your SEO strategy to increase online reach and engagement?
Below are practical examples of how different companies could adopt this sort of strategy:
- Fitness Brand: Producing content on nutrition, tips for mental health, and outdoor activities appeals to a broader audience interested in overall wellness.
- Tech Companies: The tech fans and professionals seeking helpful information to go with their product will be motivated by productivity hacks, digital lifestyle trends, and modular golden tools.
- Tourism Agency: Complementing destination guides and creating content about local food and cultural experiences or travel tips suits curious tourists who want a more enjoyable trip.
Tangential SEO: Pros and Cons
Pros:
- Wider Audience Reach: With tangential SEO, many in the audience can shift from being just a random follower to possibly being among your future clients.
- Brand Visibility: you can use different types of tangential topics to increase your brand’s visibility among a wider audience.
- Diversified Content Strategy: Creating a variety of material that engages your audience is easier with a diversified content strategy.
- More Backlink Opportunities: Tangential topics will attract links from websites outside your competitive set, increasing the authority and rankings for your site.
- Potential for Viral Content: Using different content strategies focusing on a broader audience might boost the possibility of your content becoming viral.
Cons:
- Requires More Content Creation: Continuous work is needed to create and support diverse content.
- May Not Lead to Immediate Sales: Tangential topics may translate into something other than immediate sales.
- Risk of Brand Dilution: Excessive diversification can spoil your brand’s primary purpose and identity.
- Needs Ongoing Research: Keeping up with trends by dealing with regular updates is essential.
Wrapping Up
In a nutshell, Tangential SEO is an ideal method to increase the traffic of any website by increasing known and unknown clicks on your webpage due to diversified yet eye-catching content.
By learning what other subjects interest your audience beyond just being interested in buying a product or service you are offering and developing content about these, not only will more people see your brand as a reliable expert but also visit the website.
Thank you for reading today’s blog post. In this post, I have explained about tangential SEO, how it differs from traditional SEO, and how to increase your traffic with tangential SEO. Catch us next to learn more details. Keep learning!
The post Boost your Site traffic using Tangential SEO in 2024: A comprehensive guide appeared first on WPGLOSSY.